Park Rite is excited to share that our CEO, Kevin Bopp, was featured in the October 2022 issue of Parking Magazine.
Understand Who You Serve to Drive Profitability
Parking data often informs on who is using each facility, along with how and when they’re using it, which helps companies gain valuable insight into customer behavior patterns.
However, the data alone is not enough to customize an experience for parkers and deliver a seamless parking journey.
It’s important to also connect with customers – through surveys, focus groups, or interviews – to understand what they value and why those points are important.
Organizations that adapt operations and the experience to meet Parker interests revealed by the research will stand out from the competition.
To view the full article, click here.